You have artistic talent or you are passionate about the world of textiles. You plan to take the plunge and start a business …you create your own clothing line? Here are some essential tips to ensure the success of your new business.
Although the idea of starting your own clothing line is appealing but it remains difficult to live properly. If you choose to make additional income, you will also need a few months or an even year before your business becomes profitable. Also, if this project dear to your heart, better planning now the different stages of creating your company.
To position yourself
Above all, it is important to be well positioned. What audience your future clothing line will be interested? In which country do you sell your collection? Or is it your offer corresponds to a potential demand? A non-exhaustive list of criteria to be considered in a sector where competition is fierce. Perform market research remains essential before you begin building your business. Note that a commerce or textile training can also be helpful.
It is also important to target customers. If you have talent stylist, creating original designs you certainly will attract customers who do find your clothes anywhere else. If instead the cut of your clothes remain classics like simple T-shirts, consider targeting a specific clientele (young, urban … etc.). In any case, remember that a business that affects a specific customer may reduce the potential number of buyers, but will have every chance to stand out. Your goal is not so much offer a revolutionary service, but rather to own your niche and, therefore, its customers.
Protect its brand name
Choose a catchy name for your business or a new logo for your clothing line is also one of the key elements to your success. First of all, consider making a prior art search in order to be sure that your brand name does not already exist. You will also remove and protect this name from the National Institute of Industrial Property (INPI). Finally, remember that your name and logo are the first things you see your customers and they must be easily identifiable and understood by as many people.
Launch its own brand or clothing line requires a strong starting capital. It is thus advisable to evaluate every detail. For example: who will imagine the clothes? Perhaps so you need to call the services of a stylist for your collection or a graphic for your logos. Thereafter, you have to realize prototypes of the models you have created, find suppliers for fabrics, and if production proves important, look for a factory or a sewing workshop capable of manufacturing clothes. Remember also to predict the number of parts, color, sale price, amount etc.
To remain vigilant
If you choose to use a workshop for making your clothes, you have to remain very vigilant as to the proper understanding of your models, not to end up with non-compliant products. Moreover, additional fees will be added frequently to the initial investment, such as creating a website that will showcase your work or platform to sell a part of your collection or advertising to you know. Furthermore, over the cut of your clothes will be original, it will be more complex to achieve and your budget will be important. Finally, costs you will also be requested at the time to place your brand name.